commercial shoot- first selection-oct 16-1942.jpg

BA (Hons)
Commercial Dance

About the Programme
The BA (Hons) in Commercial Dance programme is unique in Europe. 

The BA Commercial Dance programme develops polished, versatile and marketable commercial dancers capable of gaining and maintaining employment in top commercial stage and entertainment productions across the world. For example: 

  • Commercial Dance, TV and Film (performance and choreography)
  • Contemporary/Modern Dance
  • Cruise Ships and Entertainment Complexes
  • Promotion and Commercial Events
  • Popular Music Performance

What Makes the IAB BA (Hons) Commercial Dance Programme Special?
The IAB Commercial Dance programme is linked with international professionals, performance organisations and agents. The programme provides classes across the spectrum of Commercial Dance with elements of Jazz Dance, Hip Hop, Street, Breakdance, Contemporary, Musical Theatre, Acting, Choreography, Healthy Dancer and Acrobatics. The programme is completely focused on the real world of Commercial Dance and the broader Entertainment industries.

Distinguishing Features of BA Commercial Dance

  • The unique focus on Commercial/Entertainment Dance performance.
  • One-to-one mentorship and coaching.
  • High teacher contact time.
  • Substantial performance opportunities in a variety of settings.
  • Working with industry professionals to establish networking links.
  • High quality experienced staff with substantial links across the dance sector.
  • A showcase presentation for UK and international agents, casting directors and choreographers.
  • Being part of one of Europe's most creative and exciting international Institutions with the opportunity to collaborate with artists from across the performing arts.
  • The study location in Sitges, Barcelona is one of Europe's most lively cultural and innovative cities.


Course Content Description
The BA (Hons) Dance programme is highly practical and provides its students with the opportunity to learn through doing. Students take multiple dance technique and other practical classes each day (normally between three and five).

Students also develop analytical skills and knowledge of the business and broad cultural aspects of the performing arts through a programme of lectures and seminars.

As the programme progresses more time is spent on public performance projects in the IAB theatre or other public venues. Whilst technique classes continue throughout the three years of the degree, in the third year the programme essentially operates as a Dance Company with the creation of a number a major commercial dance performance projects. 

Although the programme is made up of separate units/modules of study the programme as a whole is integrated with the different elements of study joining together and feeding into each other.

Core Studies

  • Jazz Dance (Mattox, Lyrical, Commercial styles)
  • Hip Hop (break dance, street and current trends)
  • Classical Ballet (classical and neo-classical)
  • Contemporary (commercial contemporary, modern dance, improvisation )
  • Fitness and Health (Injury prevention, complimentary fitness training, applied anatomy)

Complementary Performance Studies

  • Versatility: heels, turns, jumps, tricks or leaps
  • Partner Work
  • Circus Skills, Acro-Dance, Gymnastics
  • Singing and Acting
  • Choreography (dance composition and production)

Professional Studies

  • Audition Techniques
  • Marketing and Promotion
  • Performing Arts Business and Professional Studies
  • Dance History and Analysis

Professional Studies
Central to the success of any programme is the quality of the teaching staff. All the staff that teach on the programme are experts in their field and have had successful careers as performers, choreographers and dance entrepreneurs. All Dance programmes involve a considerable number of visiting and guest artists who are either current dance performers or, creating work with some of the world most prestigious companies and performers.

Resources and Technology
The Institute of the Arts is one of the best-resourced centres for the training and education of professional dancers. The IAB has 11 large dance studios totalling more than 1,500m2. Each studio is equipped with sprung floors, ballet barres, mirrors, professional sound systems, piano and are fully air-conditioned. The IAB also has its own professional theatre and a small studio theatre. 

In addition to this the IAB has digital audio facilities (for the making and recording of music), a comprehensive library with computers, and a range of other facilities which support dance education and training. 

Future Prospects
Graduates from the BA (Hons) in Commercial Dance programme will have the entire key skills required for a sustainable career in commercial dance practice. 

Graduates will not only be a creative artist with a substantial portfolio of work behind them, but also will also be a professional practitioner with the commercial and networking skills to go out and find work and make their own work. 

As a Commercial Dance graduate from the Institute of the Arts they will be in a unique position. Not only will they have refined and defined skills in Dance but will also have professional knowledge and expertise in a range of other performing arts disciplines.

The degree will also allow them to progress on to further postgraduate / Master degree studies in Europe and the USA.

Who Is the Programme For?
The BA Hons Commercial Dance programme is for students who are committed to gaining and maintaining a performance or choreographic career in the specific areas of entertainment and Commercial Dance. 

To be awarded a place on the Commercial Dance programme you will need to demonstrate high levels of skills in technique and performance, passion, determination, leadership skills and openness to learning. 

The programme is designed for students at/or near advanced/ intermediate technical levels who require an intensive period of commercial preparation to enter the highly competitive and dynamic world of work.

How To Apply


Applying is simple. Click here to apply (people residing in the Americas, see below):

Residents of North America, Central America, South America and the Caribbean, click here to start your application: